This Knitting Show Lied To You

In November 2025, I reached out to Channel 4 with a simple question:
Are contestants on Game of Wool being compensated for their designs?

Six months later, after emails, public statements, deleted language, and a lot of unanswered questions — here’s what the public record actually shows.

This video walks through:
* what was said publicly
* what changed (and what quietly disappeared)
* and where the evidence doesn’t quite line up

I’m not alleging anything illegal — this is a commentary and analysis video based on publicly available information, brand statements, and direct correspondence I received while reporting on the show.

*🕐 TIMESTAMPS*
00:00 I got an email from Channel 4
00:35 What Game of Wool is (and what happened immediately after Episode 1)
01:02 The kit launches and missing designer credit
01:58 What the brands said about compensation
03:04 Episode 2 (and kit #2)
05:13 My direct inquiry to Channel 4
05:24 The response — and what it didn’t answer
06:32 The takedown request
08:28 “Profit sharing” appears
09:11 What “profits” actually means
11:47 Quietly deleted language
13:52 Where are the patterns now?
14:56 Following the money (private equity + yarn brands)
16:49 Public funding and missed opportunity
19:08 “Exposure” vs. actual compensation
20:37 Contestants, contracts, and silence
21:20 Why This Matters To Knitters
24:41 Channel 4’s final response
27:47 What this means for Season 2
28:51 Final thoughts

*🧶 Sweaters Featured in the Intro*
* Treelight by Jennifer Steingass
* Wetherell by Kiyomi Burgin (worn in this video)
* Ninilchik Swoncho by Caitlin Hunter
* Badger and Bloom by Anne Ventzel
* Altheda by Jennifer Steingass
* Sonrae by Jennifer Steingass
* Goldwing by Jennifer Steingass
* Sundby Sweater by We Are Knitters
* Wild Grass by Asja Janeczek
* Norwood by Jennifer Steingass
* Nurtured by Andrea Mowry
* Seamless Raglan Sweater by Elizabeth Zimmermann
* Felix Cardigan by Amy Christoffers
* Winston Pullover by Jane Richmond
* The Weekender by Andrea Mowry
* So Faded by Andrea Mowry
* The Storyteller by Jennifer Steingass

*🌟 CONNECT WITH ME*
* Patreon: https://www.patreon.com/cw/KnitWithDeborah
* Instagram: https://www.instagram.com/knitwithdeborah
* TikTok: https://www.tiktok.com/@knit_talk

*📌 About This Channel*
I make long-form knitting commentary and video essays about pattern design, grading, size inclusivity, yarn marketing, and the culture of the modern knitting industry — asking hard questions about how the craft is changing while still loving it deeply.

Alongside those deep dives, I share tutorials, garment analysis, and thoughtful project breakdowns for knitters who want to understand why things work, not just how.

Share on: